Marketing Executive
Posted: 23 Jul 2008
Reference: Marketing Exec
Location: Central London
Contract: Contract unspecified
Hours: Full Time
Experienced brand marketeer with some experience managing international brands
With the marketing managers’ guidance help to scope, investigate,
develop and deliver B2B propositions, including strategic plans and
tactical activities
Key roles & responsibilities:
- Co-ordinate activity across the mix, working closely with
sales/commercial colleagues and consistently looking for brand
development/NPD opportunities, this is a role for an all-rounder with
proven and strong brand building and commercial skills.
- Develop a close relationship with the NPD & Design teams,
including regional market research, packaging and product positioning.
- Conduct, gather and interpret market/ customer research and
analyse so as to identify trends, demands and opportunities and inform
NPD and marketing activities.
- Strong copywriting skills and a creative flair with attention
to detail. Project manage & Co-ordinate communication activity to
key target audience through the appropriate mix of communication
channels.
- Under the marketing manager’s direction develop and be
responsible for the creation of compelling, timely and cost effective
marketing materials.
- Under the direction of the PR and Marketing managers be
responsible for the successful execution of Events/launches/exhibitions
planning, delivery and their monitoring, measurement and report back
findings and future actions
Person Specification:
- Educated to degree level or equivalent, Marketing (CIM).
- Real passion for marketing and brands.
- Experience in brand marketing management.
- Experience of measuring campaigns effectiveness and ROI.
- Strong project management skills with an ability to multi-task and problem-solve.
- Demonstrate credibility, enthusiasm and initiative.
- Ability to develop effective internal and external working relationships.
- Be willing to put the extra work in to achieve all campaign requirements to time and to budget
Please send your CV to Elaine Pearce, Human Resources, 35 Union
Street, London, SE1 1SD or alternatively email jobs@cbsproducts.co.uk
quoting reference: Marketing Exec.