Brief and Initial Concepts
When developing and designing new products CBS have an in-house Design team who are connected with the rest of the organisation to understand the latest market trends.
In 2012 we identified as a result of market research and feedback from the wider CBS organisation, an opportunity to develop a new dynamic monitor arm which had to achieve four key objectives:
1. Create less waste and have a smaller environmental impact when manufactured
2. Accommodate the trend towards lighter and more mobile technology supporting a weight range from 1 to 9kg
3. Utilise a ‘system approach’ enabling the arm to be updated as and when the needs of the user change
4. Offer a smoother ‘action’ for the user when adjusting the positon of their screen, laptop or tablet